Monday, January 5th, 2009

Savor coffee more; it’s about Fair Trade

UCLA’s switch to organic blend promotes free market; farmers to receive greater profit

EDITORIAL BOARD Editor in Chief  Timothy Kudo

Managing Editor

 Michael Falcone

Viewpoint Editor

 Cuauhtemoc Ortega

Staff Representatives

 Maegan Carberry

 Edward Chiao

 Kelly Rayburn

Editorial Board Assistants

 Maegan Carberry

 Edward Chiao

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All those Bruins who can’t survive the morning – or day, for that matter – without a cup of coffee can now congratulate themselves for supporting human rights.

With help from the UCLA Environmental Coalition, UCLA Dining Services recently switched the dining hall drip coffee to a Fair Trade organic blend. Fair Trade Coffee guarantees coffee farmers a living wage, access to low-interest loans and enables them to grow their coffee in an environmentally-sustainable way.

It’s encouraging to see the university supporting such a valuable cause. Distributing Fair Trade coffee means that farmers in the mostly underdeveloped nations that cultivate coffee can now sell their product directly to the companies that dispense it, instead of going through a mediating company that keeps most of the profits.

This move comes after a switch by campus coffeehouses and also at the medical center, making UCLA one of few campuses in the nation to offer Fair Trade coffee at all three locations.

UCLA’s switch to Fair Trade should serve as an example for the rest of the nation’s universities and places of business. The more schools and workplaces that incorporate a similar policy, the less control intermediary companies have on the market, and more farmers are able to reap the benefits of their hard work.

So, next time you find yourself nodding off to sleep in class, head to the nearest coffeehouse and promote accessibility to the free market for all people.

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